Coinbase CEO Brian Armstrong has revealed that the exchange is steadily acquiring Bitcoin weekly, signaling what many believe could be the early stages of a treasury-building effort.

Armstrong shared the update on June 27, stating that Coinbase has adopted a “Long Bitcoin” strategy. However, he stopped short of confirming whether these acquisitions are explicitly intended to form a corporate Bitcoin reserve.

The announcement comes shortly after Bitcoin Magazine CEO David Bailey publicly encouraged Coinbase to establish a formal Bitcoin treasury.

Is Coinbase adopting a Bitcoin Treasury move?

While Armstrong did not disclose the scope or purpose of the weekly purchases, the timing has sparked speculation that the company may be shifting closer to the playbook of firms like Strategy (formerly MicroStrategy), which famously converted a significant portion of its balance sheet into Bitcoin.

This would mark a surprising development, considering Coinbase has previously resisted going all-in on Bitcoin.

Armstrong previously admitted that the company had debated allocating a major portion of its balance sheet to Bitcoin, but ultimately chose not to. At the time, the executives felt the move was too risky and could have destabilized the company’s finances during its earlier growth stages.

Still, recent moves in the corporate world suggest that sentiment may be shifting. Several American companies, including Trump Media and Technology Group, Semler Scientific, and GameStop, have taken steps to integrate Bitcoin into their financial strategies.

However, market observers have warned that the rising number of firms embracing this strategy poses a significant risk to the industry.

In a recent report, David Duong, Coinbase’s Head of Research, warned that this could create structural imbalances in the market.

According to him, as more public companies stockpile Bitcoin, volatility could increase for the firms involved and the entire crypto ecosystem. And if these large corporate holders are forced to sell under market pressure, it could trigger ripple effects across trading platforms and investor portfolios.

COIN’s new ATH

The discussion about the Bitcoin treasury moves comes as the crypto exchange’s COIN stock surged to a new high of $369.21, a level not seen since its November 2021 peak.

Notably, after-hours trading has pushed the stock’s value even higher to $375.25, according to Google Finance data.

This milestone aligns with broader pro-crypto sentiment in the US, where investors have increasingly turned to digital assets and crypto-related equities as a hedge against global instability.

As investor appetite for exposure to the crypto market grows, so does interest in companies like Coinbase, which offer indirect exposure without the volatility of direct token holdings.

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